Friday, May 01, 2009




SWINE !


I commend you to the feature

in today's FIRST POST - long overdue, which begins to suspect the 'Swine Flu' phenomenon is an invention of the world media - highly infectious and spreading with enormous speed though every available carrier.

Just the name : SWINE FLU is a godsend for the media - 8 characters, perfect for headlines, and evoking a dread plague from those nasty dirty animals. The First Post says the problem is the general public's distrust of the media. Too right. In this and in every other context, we must remember that the media's only objective is to sell readers or viewers to advertisers. That's all they do. Maximising readership or viewership is just a step towards this objective. So any topic which can be blown into a crisis - is exciting or dramatic, which can whip up public indignation, even if no crisis actually exists, consistent of course with keeping the message within the readers' or viewers' mosquito sized attention span, is the thing to go for. That's why the mainstream media of course supported the Iraq invasion - war is exciting, and sells papers.

It helps the story too if the source of the problem is that laughably shambolic country Mexico. But what do we have, on examining the facts. How many people have provably died from the virus, even there. Seven. That's right. That's fewer than the number of people who have been bitten by a snake and then struck by lightning the same day this month in Africa. Has nobody thought that the air in Mexico city has something to do with the monopoly of fatalities there? It (the air) could kill anybody.

We have the ridiculous spokesman from the WHO - yogi bear with a white computer mouse clamped to his ear) - raising the alert to level five, whatever that means. There will be a huge increase in funding for public health organisations, and vast profits for Big Pharma.

The social network sites, especially the aptly named Twitter, promote an exponential ignorant panic.

And for what? But the risk is there, they say, even if it does not materialise. What about the 50 million who died in 1919? Yes, but things are a bit different from 1919. Then, they did not even know what a virus was. They had millions of soldiers crowded together and living in sub-human conditions. Now, we know what the organisms are. We are hopefully rather more settled and organised than in the aftermath of World War I. The disease can be treated. You have less chance of dying of flu than of winning the lottery.

So, worldwide, the enormous flu-scare industry has been re-launched. Hundreds of millions will be spent. On an ailment which, for those without a connection to Mexico, will be no more serious than a day or two of snuffles.

Incidentally, I think that viruses (structurally) are beautiful - a globe surrounded by little protein studs, all arranged, and for ever mutating, to latch on to receptor cells of their host. Maybe my sympathies are with them. (Picture courtesy of wikimedia)